Revolutionary Water Purification System Set to Transform Global Access to Clean Water

                                     New Opportunities for Development in the Water Purification Equipment Market: Technological Innovation and Consumption Upgrade Drive Industry Growth

In recent years, with the improvement of residents' health awareness, increased attention to water quality safety, and the prominent trend of consumption upgrading, China's water purification equipment market has shown a rapid development momentum. According to the latest data from industry research institutions, the market size of China's water purification equipment exceeded 50 billion yuan in 2023, a year-on-year increase of 12.3%, and it is expected to reach 65 billion yuan in 2025, marking a new growth cycle for the industry.
Demand Side: Upgraded Health Needs and Water Quality Issues Spur Market Expansion
With the improvement of living standards, consumers' requirements for drinking water quality have shifted from "meeting safety standards" to "optimizing health". A survey shows that more than 70% of urban households list "water quality improvement" as a key direction for home health investment. At the same time, problems such as high water hardness and heavy metal residues in some areas have further promoted the rigid demand for water purification equipment. In addition, the deepening of the concept of "family health protection" after the pandemic has led to a surge in sales of end-of-pipe water purification equipment (such as under-sink water purifiers and desktop water dispensers). In 2023, online channel sales increased by 25% year-on-year, of which products with RO reverse osmosis and UV sterilization functions accounted for more than 60%.
Supply Side: Accelerated Technological Iteration, Intelligence and Greenization Become Mainstream
In response to changes in market demand, water purification equipment enterprises are accelerating technological innovation to promote product upgrading towards intelligence, efficiency and low carbon. The pain points of traditional filter replacement inconvenience and high wastewater ratio have been gradually solved: the new generation of IoT water purifiers can monitor filter life in real time through APP and automatically remind replacement, significantly improving user operation convenience; products equipped with "double membrane double water" technology realize the separation of direct drinking water and domestic water, increasing water saving efficiency by more than 30%; some enterprises also launch photovoltaic-driven water purification equipment, which fits the "dual carbon" goal and has emerged in rural and outdoor scene applications.
Industry Trends: Sinking Market and Service Competition Are Key
Currently, competition in the water purification equipment market has shifted from "price war" to "value war", and brand concentration continues to increase. Leading enterprises are tapping into the potential of sinking consumption by laying out third- and fourth-tier cities and county-level markets. In 2023, the penetration rate of water purification equipment in rural areas increased by 5 percentage points compared with the previous year. At the same time, after-sales services such as installation and maintenance have become important factors in user decisions. Many enterprises have launched service packages of "free installation + regular inspection + lifetime discount on filters" to enhance user stickiness. In addition, the trend of cross-border cooperation is obvious. Home appliance giants and real estate enterprises have jointly launched "fine decoration supporting water purification solutions" to further expand market channels.
Expert Advice: Emphasize Both Rational Selection and Industry Standardization
Industry experts remind that when purchasing water purification equipment, consumers should consider factors such as local water quality characteristics and family water consumption, prioritize brands with health permit approvals and transparent filter replacement costs, and avoid blindly pursuing "high-priced functions". At the same time, relevant departments need to strengthen industry supervision, crack down on false propaganda and substandard filter quality, and promote the healthy and orderly development of the water purification equipment market.
With technological progress and deepening consumer demand, the water purification equipment industry is moving from the "popularization period" to the "quality upgrading period". In the future, focusing on users' health needs, driven by technological innovation, and oriented towards green and low carbon will become important engines for the sustained growth of the industry.